Business planning

Do you want to create a business plan but can not find the right partner that meets your needs?

JJEME can create an extremely personalized business plan structured in such a way as to be consistent with the client’s objectives, whether he wants to present it to potential investors or use it internally to set medium-long term objectives

Nowadays a detailed Business Plan is a fundamental document for start-ups and companies that want to expand their business. JEME draws up short and medium-term forecasts, defining objectives and analyzing related risks. Our forecasts are always validated by analysis on primary and secondary sources, to ensure rational forecasts. Whether for new business or already established ones, we take care of understanding the cost structure and conducting analysis in this regard, as they are key points of a business plan.

But what is a company’s business plan?

To define the business plan, we must first determine the subject to whom the document is addressed. In most cases, the business plan is addressed to an investor, and in this case it is an elaborate in which you want to provide a 360-degree image of the company exposing in detail the business model, defining what are the objectives and the methods with which they are intended to be achieved.

It includes a detailed analysis of the reference market and above all a financial analysis in which the mid-term estimates of the income statement will be included in order to determine the profitability of the idea. The document thus structured serves potential investors to understand the operation and future prospects of the company, in order to decide whether to proceed with the financing project. This is why the business plan is a very useful tool for finding potential investors. The business plan is also very useful for internal use, especially during the start-up phase of the business, to help the entrepreneur define his medium-term strategy, his objectives and future financial needs, greatly facilitating management.

How to make a business plan?

The business plan is a complex document made up of many closely related components, but we can identify the fundamental elements that make up a business plan, which are:

  • Executive Summary
  • Product / service definition
  • Team definition
  • Market analysis
  • Marketing Plan
  • Business and organization model
  • Financials

In carrying out the project, the team will proceed with a detailed description of the business idea highlighting the innovative components and the distinctive elements with respect to the current market scenario. The main purpose of this section is to convince the reader of the validity of the idea. It includes the analysis of the reference market in order to determine the sustainability of the project.

The analysis of the product system was followed by the presentation of the management team and / or the key figures of the project in such a way as to demonstrate to a potential investor that the company can count on qualified human resources and with the right skills for the success of the company.


Once the descriptive part is complete, the team proceeds to define the heart of the business plan, ie the strategic plan. In carrying out this task, both quantitative and qualitative data regarding the final market will be searched in order to highlight any future trends. This will be followed by the definition part of the market positioning and the determination of the competitive strategy. The strategic plan will then be implemented operationally through the detailed drafting of the actions that will be performed by the company (assignment of responsibility roles, “make or buy” strategies). The JEME team will be able to provide a highly detailed plan that will assist the entrepreneur in the operational development of the project.

The most important part, especially for investors, is the financial analysis as it quantitatively establishes the profitability of the idea. It contains the three- or five-year forecast balance sheet describing in detail investments, loans, monetary entry and exit. This part not only allows the investor to determine the sustainability of the project but allows the entrepreneur to accurately predict the financial needs of the company.


The process of creating the business plan is then completed with the drafting of the Executive Summary although in the final output it will go at the beginning. The Executive Summary contains a brief description of the key points with the aim of arousing the client’s interest. Given its key role in the decision-making process, it is drawn up with particular care and attention and only once all the information has been collected and analyzed.The business plan can finally be summarized in a PowerPoint presentation designed to convey the salient points of the output to potential investors.

Why choose JEME?

Our customers appreciate the professionalism and completeness of the business plans presented by our team: our approach aims to offer the client an extremely reliable document directly presentable to potential investors. The flexibility and the ability to adopt innovative approaches of our team lead to the drafting of a highly personalized deliverable that can fully meet the needs of the customer.

Find out here how to draw up a business plan


Contact us for a quote to +39 346 594 6356


The client

The passion for the automotive industry and for design pushed Gianpiero Zenati, a startupper with advanced knowledge in technical drawing, and in design and graphics software, to create an innovative and cutting-edge hypercar. Both the interior and the exterior of the car are crafted to make its shapes harmonious, winding and faithful to the design made in Italy.

In a context where, both in the general and in the luxury-premium market, there’s a positive trend which seems to be confirmed for the future, it was necessary an analysis which could support the client’s philosophy and the market segment, that is to say a study which was not only focussed on the product, but also on the customer satisfaction.

“Today’s market has the potentiality to go well beyond the results achied until today”. (Christophe Georges, Bentley’s Marketing and Product Strategy manager)

  • Jeme developed a complete Business Plan crafted in order to obtain loans from investors who were potentially interested in the concept, yet needed to verify the solidity of the business model supporting the idea
  • The team which successfully concluded the project was composed by 8 operative resources led by 2 project managers
  • After an in-depth market analysis, conducted both on primary and secondary sources, taking in consideration market and demand, the team defined in detail, with the client, the business model, including the characteristics of the first model of the hypercar that will be launched, ante and post sale services
  • During the project were defined the strengths of the product and which way was the optimal one to penetrate the market segment
  • At the end of this first collaboration, the client was so enthusiast of JEME’s work that he decided to maintain contacts with the association, to be helped in case of ulterior necessity.
  • JEME’s work brought the idea to success, that is testified by the fact that the entrepreneur lately has signed a financing contract with a prominent holding in order to realize the first prototypes.

“The team showed, since the beginning, great professionality and seriousness both in the technical and in the managerial aspects. The people on the team are characterized by, if I dare say so, a polyhedral skill in the approach of the various phases of the project and a very effective problem solving capability. […] My business project will surely gain an advantage from this extraordinary cooperation ”

Can we help you?

JEME’s team is open to answer any of their clients’ questions.
Contact us for a quote or for more information about our services.

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