You would like to define you “Market Entry Strategy” but you struggle to find a partner able to support you?
When talking about Market Entry it is normal to focus immediately on the advantages in terms of major profits, less costs and greater competences that an international expansion brings; whichever are the objectives that you set yourselves and the motivation that brought you to take on an expansionary strategy it is fundamental to be well supported.
In a big business or in a small firm one of the most complex aspects of the corporate life is the expansion of the business in a new market. Be it a project of internationalization (to expand in the international market) or diversification (interface with a totally new market for the business) it is important to make an in-depth analysis of the new market to make it possible to structure a successful market entry strategy, in order to allow the firm to expand successfully.
JEME Bocconi Studenti offers consultancy services to both international firms interested in entering the Italian market, and to national businesses interested in expanding their activities beyond the border. JEME’s team can help foreign businesses to define a Market Entry Analysis in the Italian market starting from a market analysis in the interested market, highlighting critical issues and possible solutions of a new product in the Italian market. Thanks to presence of resources with legal formation, on request of the client, we are able to provide a legal analysis to define the requisites that a business must comply in order to operate in Italy. Moreover, we will define a fit selling and distribution strategy, coherent with the peculiarities of the product and of the Italian market. The fact the JEME operates in Milan, the economic capital of the country, and in one of the most famous business school in Europe guarantees a privileged observation point on the Italian market, which helps us provide the client a consultancy with high added value.
Between those services that our consultacy association provides there is the support to Italian businesses in the process of internationalization. The data show that business which export perform better than those who don’t. JEME, thanks to its network of Junior Enterprises in Europe and around the world, and through its young and dynamic team is able to provide the support needed for those firms that intend to expand in foreign markets. In developing the Entry Market strategy, JEME will provide to verify if the conditions of the target market are favourable to the introduction of the new product and, in case of a positive response, to define which is the best approach between the direct export or the formation of partnerships with local operators. During the unfolding of the project the legal component will be kept into consideration thanks to the team members with legal formation.
The complexity of the composition of a Market Entry strategy depends greatly on the target market, because of this the time needed to elaborate one can vary.
JEME is the right association for any business that decides to take on a process of internationalization, in particular thanks to its strong European network and for its competitive prices, compared to other companies that offer this service. Among the Market Entries the most successful one was made for a branch of a multinational working in consumer electronics specialized in security systems which wanted to commercialize its products in Italy. Even though the segment was strongly regulated and characterized by a very complex net of sales, JEME’s team was able to provide the client a detailed legal analysis, together with an analysis of the distributive system, providing the tools necessary to operate in the Italian market.
Trust JEME to define your Expansion Strategy, you’ll receive immediate consultancy.
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A MARKET ENTRY ANALYSIS IN ITALY FOR PANASONIC
A subsidiary of Panasonic which has as its core business the development, production and sales electronic systems for houses. The client wanted to understand the economical-legislative convenience of entering the same Italian market
The client’s objective was to penetrate in a market that in the recent years had an important growth, thanks to investments in technologies and innovation made by PA, by the tertiary sector, retail and GDO, but also by an increment in the demand for housing. It’s a fragmented market, yet dominated by big multinational companies which control smaller Italian societies.
Moreover, it’s a strongly regulated sector and, consequently, is constantly subject to numerous changes.
- Through an analysis of the model utilized by its competitors, it was analysed the most efficient supply chain model
- The work was mainly based on research and analysis on primary sources: there were made 40 calls with the main players in the market and were organised various meeting with managers, directors and sales managers
- Then it was made detailed pricing analysis on the products in the market, in order to suggest the client the most fit
- Finally it was made a legal analysis on the European and Italian laws, interviewing the main UNI (Ente Nazionale Italiano di Unificazione) Italian representative
- The output (redacted in English) used 5 resources over a period of 10 weeks, involving experts and professionals of the sector who contributed to make the output more complete and detailed
Thanks to our analysis the client was able to see the existence of critical management issues and was able to clarify its main doubt about entering the Italian market. He now has more information to make a more conscious decision on his next moves.
The client was fully satisfied by the project, especially since the team fully understood its requests and was able to respond to all its demands. It has, moreover, appreciated the details of the output. During the presentation of the output it asked JEME further strategic advices about how to penetrate in the reference market.