The analysis of the demand and of the offer are an integral part of a market analysis that, together with a marketing plan, represent a core instrument to delineate an effective strategy based on the complexity of the market and a check of the competition’s positioning

The development of a successful business idea must necessarily begin from a structured market analysis of the referred market. Many times the process of creation a new product begins without preventively asking ourselves which are the needs of the client, not reaching the right market segment, where there is the most interest in the product/service.


JEME, active in this segment since 1988, is specialized in strategic consultancy and uses professional methods to conduct market analysis.

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