MARKET ENTRY

You would like to define you “Market Entry Strategy” but you struggle to find a partner able to support you?

When talking about Market Entry it is normal to focus immediately on the advantages in terms of major profits, less costs and greater competences that an international expansion brings; whichever are the objectives that you set yourselves and the motivation that brought you to take on an expansionary strategy it is fundamental to be well supported.

HOW IS IT DONE?


Between those services that our consultacy association provides there is the support to Italian businesses in the process of internationalization. The data show that business which export perform better than those who don’t. JEME, thanks to its network of Junior Enterprises in Europe and around the world, and through its young and dynamic team is able to provide the support needed for those firms that intend to expand in foreign markets. In developing the Entry Market strategy, JEME will provide to verify if the conditions of the target market are favourable to the introduction of the new product and, in case of a positive response, to define which is the best approach between the direct export or the formation of partnerships with local operators. During the unfolding of the project the legal component will be kept into consideration thanks to the team members with legal formation. The complexity of the composition of a Market Entry strategy depends greatly on the target market, because of this the time needed to elaborate one can vary.




WHAT IS A MARKET ENTRY?


In a big business or in a small firm one of the most complex aspects of the corporate life is the expansion of the business in a new market. Be it a project of internationalization (to expand in the international market) or diversification (interface with a totally new market for the business) it is important to make an in-depth analysis of the new market to make it possible to structure a successful market entry strategy, in order to allow the firm to expand successfully. JEME Bocconi Studenti offers consultancy services to both international firms interested in entering the Italian market, and to national businesses interested in expanding their activities beyond the border. JEME’s team can help foreign businesses to define a Market Entry Analysis in the Italian market starting from a market analysis in the interested market, highlighting critical issues and possible solutions of a new product in the Italian market. Thanks to presence of resources with legal formation, on request of the client, we are able to provide a legal analysis to define the requisites that a business must comply in order to operate in Italy. Moreover, we will define a fit selling and distribution strategy, coherent with the peculiarities of the product and of the Italian market. The fact the JEME operates in Milan, the economic capital of the country, and in one of the most famous business school in Europe guarantees a privileged observation point on the Italian market, which helps us provide the client a consultancy with high added value.




WHY JEME?


JEME is the right association for any business that decides to take on a process of internationalization, in particular thanks to its strong European network and for its competitive prices, compared to other companies that offer this service. Among the Market Entries the most successful one was made for a branch of a multinational working in consumer electronics specialized in security systems which wanted to commercialize its products in Italy. Even though the segment was strongly regulated and characterized by a very complex net of sales, JEME’s team was able to provide the client a detailed legal analysis, together with an analysis of the distributive system, providing the tools necessary to operate in the Italian market. Trust JEME to define your Expansion Strategy, you’ll receive immediate consultancy.





The initial situation

JEME's contribution

Impact

What he says about us

A MARKET ENTRY ANALYSIS IN ITALY FOR PANASONIC

A subsidiary of Panasonic which has as its core business the development, production and sales electronic systems for houses. The client wanted to understand the economical-legislative convenience of entering the same Italian market.

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